Daniel Waugh

Financial Adviser with True Potential

Sunderland, Tyne & Wear

As a Financial Adviser with True Potential Wealth Management, I am dedicated to helping my clients make well-informed financial decisions, allowing them to focus on living life to the fullest while I manage their financial concerns.

For me, financial planning is not just about numbers; it’s about understanding the people and their goals behind those figures. I believe that true success lies in aligning financial strategies with what truly matters to my clients.

After graduating from university with a degree in Economics, I began my career in financial services in the City of London in 2005...

With nearly 20 years of industry experience, I am well-equipped to help you build a plan that provides both clarity and flexibility to help you achieve your financial goals. Please get in touch to arrange a free initial consultation.

Qualifications
  • AF5 - Financial Planning Process - Chartered Insurance Institute - 01/01/2016
  • AF3 - Pension Planning - Chartered Insurance Institute - 01/01/2014
  • Diploma in Financial Planning - Chartered Insurance Institute - 01/01/2009
  • Certificate in Mortgage Advice - Chartered Insurance Institute - 01/01/2007
  • Certificate in Life & Pensions - Chartered Insurance Institute - 01/01/2007

My Services

My Team

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

19 awards
19 industry awards won in 2024

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We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£33 billion
Invested with over 550,000 clients

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We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

8 million
Over 8 million logins in 2023

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Tell me your goals

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

How can I help you?

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Client testimonials