Joe O’Connor

DipPFS AMC FRSA

Financial Adviser with True Potential

Tarporley, Cheshire

As an award-winning Financial Adviser with True Potential Wealth Management, part of the highly successful True Potential group of companies, I’m committed to delivering better value and choice for my clients.

For me, planning for your financial future is more than just a numbers game; it’s about helping you achieve your dreams, goals and aspirations, so you feel inspired to reach the success you deserve.

I believe it’s important to recognise that everyone’s personal situations are unique, therefore it’s essential I get to appreciate what’s important to you...

  Whether it’s a worry-free retirement, saving for your children’s education, fulfilling a lifelong ambition, running a prosperous business or leaving a legacy to your loved ones or a cherished cause. I work with you every step of the way providing you with the help, support and guidance you need.

I appreciate managing your wealth can be complex and time-consuming. Imagine a process that can simplify your life by addressing all aspects of your financial wellbeing from investments and insurance to tax and estate planning while offering you exclusive opportunities. That is exactly what I can provide for you.

Plus, using True Potential’s award-winning technology, I can provide you with straightforward and transparent advice in a simple and convenient way along with giving you 24/7 online access to your complete financial affairs. As a result, you will be better informed, confident and empowered to reach your financial goals effectively and in a unique way.

For more than thirty seven years, I’ve been helping individuals like you and their families reach the financial goals the desire. I first received my authorisation and license from the Chartered Insurance Institute shortly after the financial crash of 1987 (Black Monday). It was then I became a qualified Financial Adviser and have pursued professional courses from recognised professional institutions. Since then, I’ve continually enhanced my knowledge and expertise through industry events and formal training, so you can have the peace of mind you are being looked after by a fully qualified professional who cares about your successful outcome.

I’m also very committed to giving back to my local community. I do this in several ways. I often attend schools to deliver financial presentations to children aged between 14 – 18 and am involved with the Armed Forces Money Plan. I’m also an active member of Transformation for Veterans a charity that looks after injured veterans.

Qualifications
  • CII Level 4 Diploma in Financial Planning - The Chartered Insurance Institute - 23/09/2011
  • CII Level 3 Certificate in Equity Release - The Chartered Insurance Institute - 22/04/2008
  • CII Level 3 Certificate in Mortgage Advice - The Chartered Insurance Institute - 07/02/2005
  • DipPFS - Personal Finance Society - 13/12/1993
  • Financial Planning Certificate - The Chartered Insurance Institute - 13/12/1993
  • Financial Adviser's Core Test - The Chartered Insurance Institute - 25/06/1992

My Services

My Team

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

19 awards
19 industry awards won in 2024

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We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£34 billion
Invested with over 550,000 clients

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We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

8 million
Over 8 million logins in 2024

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Tell me your goals

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

How can I help you?

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Client testimonials