John Carter

DipPFS, MAQ

Financial Adviser with True Potential

Wakefield, West Yorkshire

I am a seasoned Wealth Management Partner with over 30 years of experience in the Financial Services industry. As a proud member of the Personal Finance Society, I bring a wealth of knowledge and expertise to my role, allowing me to provide professional yet personable advice to my clients.

I am passionate about helping my clients protect and improve their current financial situation and ensuring they achieve all their financial goals. I specialise in Pension/Retrirement Planning, Tax Efficient Savings and Investments, Personal Protection, and Inheritance Tax Planning.

I understand that every client has unique needs and I am adept at helping people navigate through significant life events...

I am committed to safeguarding my clients' current financial situations and ensuring they achieve their financial goals through various life stages.

At True Potential, I thrive in my role, enjoying the opportunity to work closely with clients and utilise my extensive knowledge and experience to offer fresh perspectives on any challenge.

Qualifications
  • CII Level 4 Diploma in Financial Planning - The Chartered Insurance Society - 01/03/2017
  • Financial Planning Certificate - The Chartered Insurance Society - 25/03/2014
  • MAQ Mortgage Advice Qualification - The Chartered Insurance Society - 19/03/2014
  • RO6 Financial Planning Certificate - The Chartered Insurance Society - 01/03/2017
  • RO2 Investment Principles & Risk - The Chartered Insurance Society - 20/05/2015
  • RO1 Financial Services, Regulation & Ethics - The Chartered Insurance Society - 28/05/2014
  • CII Level 3 Certificate in Equity Release - The Chartered Insurance Society - 24/05/2017

My Services

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

19 awards
19 industry awards won in 2024

Find out more

We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£34 billion
Invested with over 550,000 clients

Find out more

We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

8 million
Over 8 million logins in 2024

Find out more

Get Started

Tell me your goals

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

How can I help you?

* Indicates required fields