Louise Southern

Financial Adviser with True Potential

Earby, Lancashire

For over 20 years I have been helping people plan for the future and to achieve their financial goals.

As a Financial Adviser with True Potential Wealth Management, part of the highly successful True Potential group of companies, I am committed to delivering better value and choice for my clients.

Everyone’s situations are unique to them, and I will take the time to get to know you and your story and what is important to you. I help clients of all ages and I will work with you every step of the way whether your goals are retirement planning or saving for your children’s future...

Using True Potentials award-winning technology, I am able to provide straightforward and transparent advice in a simple and convenient way, along with you being able to access your financial affairs online 24/7. As a result, you will be better informed and in a position to better meet your financial goals.

I began my career in Financial Services as an office administrator for my Dad who was a Financial Advisor. I quickly realised that I had a keen interest in becoming a qualified Financial Adviser and started to study whilst my 2 children were toddlers. I have completed the Level 4 diploma in Financial Services which enables me to hold a Statement of Professional standing. I have also completed the Advanced Senior Management and Supervisory qualification and the Advance Pension Transfer qualification to name a few. I am continuing to study, and I am hoping to gain Chartered status in the future. Along side me now I am pleased to say that my son Lewis has joined the firm and is following in the family footsteps as a Financial Adviser.

Outside of work I like to keep myself fit by running and training at my local gym as well as walking with my dog and husband.

I would encourage you to take the time to explore my website and discover more about our ‘Do More With Your Money’ service and how you can benefit.

Qualifications
  • Cert CII Dip PFS - Chartered Insurance Institute

My Services

My Team

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

10 awards
10 industry awards won in 2024

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We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£32 billion
Invested with over 550,000 clients

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We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

8 million
Over 8 million logins in 2023

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Tell me your goals

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

How can I help you?

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