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Get more for your money

We believe that understanding the fees you pay is an essential part of knowing whether the financial advice you get and the products you invest in are right for you.

Approximately, how much money do you want to invest? £120,000

Your total annual ongoing cost would be £1,968 which works out at £ 164 per month

Fees based on:

%

Ongoing
Advice Fee*

Plus

%

Ongoing
Platform Fee**

Plus

%

Ongoing
Investment Charge***

Equals

%

Total
Annual Fee

*Based on our Central Advice Service. Wealth Management Partner fees may vary.
**The Platform Charge is calculated using a tiered charging structure and applies to all invested assets held on the True Potential Platform.
***Typical fee, exact cost will depend on your Portfolio and fee may vary over time. Our current Portfolio fees can be found on our Portfolio Factsheets.

What you’ll get for your money

You’ll pay a combination of advice, platform and investment fees.
We explain each cost below so you can clearly see what you pay, what you get and how it affects your investment.

Your Ongoing Advice Fee includes

Your 0.50% advice fee provides:

  • A review of your financial plan at least once a year

  • Access to advice when you request it

  • Updates to your plan if your circumstances change

Your Ongoing Platform Fee includes

You pay a percentage of your invested asset total per year to use the platform that holds and manages your investments. This means the Platform Charge percentage rate you pay will be based on the value of your invested assets on the True Potential Platform, and as they grow, your rate will reduce. The charging structure is shown in the table below:

Total value of your Invested Assets on the True Potential PlatformPrevious Flat Platform ChargeNew Tiered Platform Charge
First £150,0000.40%0.40%
Next £350,000
(over £150,000 to £500,000)
0.40%0.30%
Next £4,500,000
(over £500,000 to £5000,000)
0.40%0.20%
Amount above £5,000,0000.40%0.00%

Your platform fee provides:

  • Safekeeping of your money

  • 24/7 access by app and online

  • Dedicated customer support

  • Free top ups and transfers in

Your Ongoing Investment Charge includes

You’ll also pay investment costs, the fee equates to all Ongoing Charge Figures levied by the funds within your portfolio so exact cost will depend on your portfolio. These charges reduce your returns and are not charged as a separate fee you see deducted. These are taken within your investments and cover:

  • Management of the investment funds

  • Providing fund administration

  • Paying all trustee and depository fees

  • Ensuring accurate fund accounting

Discretionary management at no extra cost

This is included at no extra cost to you.

  • Independent oversight of your portfolio

  • Multi-layer diversification

  • Exposure to world-class asset managers

  • An active approach to allocating your money

All fees listed on this page relate to ongoing fees. You may also pay a one-off initial advice fee of up to 4% when you invest through a financial adviser.

For example:

£50,000 investment → up to £2,000 initial fee

We’ll always confirm this fee with you before you proceed.

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Brought to you by True Potential Wealth Management.

True Potential Wealth Management offers restricted financial advice. Our service is specifically designed for clients wishing to access their financial affairs online.

With investing your capital is at risk. Investments can fluctuate in value and you could get back less than you invest.

Tax is subject to an individual’s personal circumstances, and tax rules can change at any time.

True Potential Wealth Management LLP is authorised and regulated by the Financial Conduct Authority, FRN 529810. www.fca.org.uk

Registered in England and Wales as a Limited Liability Partnership No. OC356611.

Date last reviewed: 1st October 2026

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