Paul Cass

DipPFS, CeMAP, CeRER

Financial Adviser with True Potential

Alnwick, Northumberland

With over 35 years of experience in delivering bespoke financial advice, I am dedicated to helping clients achieve their financial goals with confidence and clarity. Specialising in pensions and investments, I offer a comprehensive initial financial review at no cost, providing an opportunity to assess your current financial situation and explore strategies to optimise your wealth. When was your last financial review? I would be delighted to assist—please feel free to get in touch.

Originally from Whitley Bay, I married Carolyn in 1985 and have worked across London, Surrey, and Hampshire before settling in Alnwick, Northumberland, in 2000...

I have two grown-up children and enjoy exploring the beautiful landscapes of Northumberland and North Yorkshire with my two dogs. A keen sports enthusiast, I maintain an active lifestyle and regularly participate in my local Parkrun. Whether professionally or personally, I value building meaningful, long-term relationships based on trust and shared aspirations.

Qualifications
  • Financial Planning Certificate - Cii - 15/07/1994
  • Advanced Financial Planning Certificate - Cii - 22/06/2000
  • Level 4 Diploma in Financial Planning - Cii - 05/12/2005
  • Certificate in Mortgage Advice and Practice - Institute of Financial Services - 05/02/2015
  • Certificate in Regulated Equity Release - The London Institute of Banking & Finance - 31/07/2017

My Services

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

19 awards
19 industry awards won in 2024

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We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£34 billion
Invested with over 550,000 clients

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We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

8 million
Over 8 million logins in 2024

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Tell me your goals

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

How can I help you?

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