True Potential’s 5 star success.

We are delighted to have received three 5 star Product Ratings and two gold Service Ratings by Defaqto, one of the UK’s most trusted sources of financial product and market intelligence.

With 30+ years in bringing together product data, technology and consumer insight, Defaqto’s Star Ratings give consumers the confidence to choose the right financial products, thanks to an unbiased, at a glance assessment of quality.

Defaqto’s 5 stars represent “an excellent product with a comprehensive range of features and benefits,” and we are proud to have picked up 5 star ratings for the following categories:

• Personal Pension (True Potential Pension)
• Drawdown (True Potential Pension from True Potential Investments)
• Consumer Platform (True Potential Platform from True Potential Investments)

Defaqto Service Ratings give product providers a way to demonstrate the quality of their service. They’re a valuable tool to help financial advisers choose reliable product partners for their clients and we’re pleased to have also picked up two gold Service Ratings for the following:

• Pension Service
• Platform Service

These are recognition of the excellence we strive for across our products and services, facilitated by our in-house technology that ensures clients are given the best investment experience.

They also mark our first success of the year following our record-breaking 20 awards and highly commended achievements collected in 2024.

Jeff Casson, Chief Executive of True Potential Investments, said:

“This recognition is the result of the excellent work done by True Potential Investments and shows our commitment to continuous improvement.”

“It also shows our dedication to providing the very best in service standards for our financial products. We look forward to ensuring that our clients continue to benefit from an industry-leading, award-winning service that can help them do more with their money.”