Who are we:
True Potential are a market leader providing wealth management advise in pensions and investments. With over 15+ years’ experience, we are an award-winning business working with 20% of the UK’s Financial Advisors.
We have created an inclusive and empowered culture where innovation, creativity, agility, and leadership are rewarded.
By using technology to drive change, we are revolutionising wealth management and delivering innovative solutions that are built for the future, making it a dynamic and exciting place to grow your career.
The role:
You will be responsible for developing and implementing the social media strategy across True Potential’s social media channels.
You will grow our reach and engagement by creating unique educational and entertaining content. You will also monitor performance and manage community interactions.
You must have an excellent understanding of social media marketing and an in-depth knowledge of algorithms. You will ideally have experience working with YouTube, Instagram, TikTok, Facebook, X, Threads and LinkedIn.
Understanding and working within our brand guidelines is essential, as is ensuring our messaging is aligned and bespoke to each channel.
We are looking for a pro-active individual to own our social media presence, with the opportunity to grow the role alongside your success.
About you:
Desired skills/qualities are below:
- Expert knowledge of social media channels and their requirements.
- 2+ years’ experience in-house directly managing and growing social media channels.
- Experience developing and delivering a well-rounded social media strategy aligned to business goals and objectives.
- Ability to connect a social media strategy to a wider national multi-media campaign.
- Experience using social media management platforms such as Buffer.
- Ability to be creative within brand guidelines.
- Ability to work collaboratively with the marketing team and wider business to discover content opportunities.
- Ability to create graphics and video is desirable but not essential.
- A marketing or social media specific qualification is desirable.
Duties/Responsibilities:
- Create and implement a regular social media calendar, aligned to the best practice of each channel and aimed at growing organic reach.
- Plan and deliver content that is both aligned to the algorithm and our brand.
- Engage with replies and comments to build our community.
- Monitor results, deliver reports and adapt to what is working.
- Work with the wider marketing team to align social media with branding and campaigns.
- Work alongside our paid social media partners to ensure an aligned strategy.
- Monitor trends and opportunities to expand our organic reach.
- Monitor and improve brand ratings on app store, Google business, etc.
Benefits:
- Competitive monthly bonus.
- Company/team events throughout the year.
- Experience and attend events such as regional seminars and VIP Adviser Days.
- Company pension contribution (increases with length of service.
- Free on-site parking.
- 30 days annual leave, including Bank Holidays (increases with length of service).
- True Potential Rewards – Cashback on online purchases.
- True Potential Academy – Allowing our employees to develop their career within the wealth management sector.
- Refer a Friend Award.
If you would like to apply for this role, please upload your CV and click Apply now.
Please note, we operate a blind CV policy. Please remove all names, age and gender from your CV before submitting. Failure to do so will make your application void.
